Pedro M Guillen

Jr. Publicist  

Terry Hines and Associates (THAmas)                              

January 2015 – March 2015 (less than a year) Miami, FL

• Liaison between THAmas clients and members of the U.S. Hispanic Press Community (TV, Print, Radio, and Online).

• Implementation of key tastemaker events geared toward increasing awareness of THAmas’s clientele product offerings i.e. film screenings, grassroots events in the South Florida area, public appearances,

• Coordination and execution of Press Days for the Miami area with Key Hispanic outlets in TV, Print, Radio and Online i.e., booking of junket camera crews, groomers, hotel rooms, catering, confirming press outlets and coordinating travel when necessary.

 

Field Sales/Leadership Intern

Techtronic Industries

May 2013 – December 2013 (8 months) Miami/Fort Lauderdale Area

• Supported and implemented strategic corporate brand marketing initiatives through promotional events and on hand demonstrations for key product categories (Ryobi, Rigid, Milwaukee, and HART)

• Initiated and provided in-store product knowledge sessions to educate store personnel and management about TTi core products, accessories, and value added.

• Increased Sales in Homedepot Home Improvement Retail Outlets for the South Florida Region, targeting Bosch Pro Center retail locations on average of 12%

• Implementation and Execution of TTi (Techtronic Industries) objectives i.e., Tool Bay Refreshment, Presentation and Maintenance of Displays, Ensuring Bay Integrity, POP’s, Cross Merchandising

 

Student Lead

South Beach Wine and Food Festival

2013 – 2013 (less than a year) 

• Oversaw/Directed a group of 40 Student Associates from Florida International University

• Coordinated with Event Organizers the logistics of sponsor/exhibitor placement

• Oversaw operations for the Welcome Center, welcoming over 13,000+ guest over three Days at the Whole Foods Grand Tasting Village featuring Master Card Grand Tasting Tents

• Student Liaison between 30 student leads and Event Coordinators

 

Personal Assistant

Liberty Entertainment

October 2008 – October 2009 (1 year 1 month)

• Oversaw personal communications with numerous media outlets both domestically and internationally.

• Implemented social media strategies/promotions aimed at increasing engagement with fans across numerous social media platforms i.e., Facebook, Twitter, and ToniBraxton.com

• Coordinated public appearances, press junkets, tour schedules, photo-shoots, movie guest roles and personal events

• Extensive Travel Arrangements both domestically and internationally for artist, band members, dancers, and tour production personnel

• Monitoring of numerous media outlets for coverage and creation/maintenance of coverage grids.

 

Assistant to CEO

Arenas Entertainment

November 2006 – September 2008 (1 year 11 months)

• Designed and implemented the company’s current informational systems infrastructure from the ground up, during and after construction of the company’s new headquarters

• Implemented a new company wide CRM System aimed at increasing client interaction, productivity, and decreasing client complaints among the company’s 30 employees

• Developed an inventory system to track and manage Arenas Entertainment’s film library of 25 titles

• Coordinated company wide retreat in Sedona, Arizona aimed at increasing company morale, productivity, and communication among departments

• Prepared company press packet materials aimed at increasing awareness of company film titles and marketing services offered

• Coordinated on premise press junkets with publicity/promotion departments to ensure facilities where adequately furnished and press materials where readily available for members of the media

 

Executive Assistant to Maria Norman

Forward Pass

June 2005 – September 2006 (1 year 4 months)

• Established mobile production offices in two countries: Dominican Republic & Uruguay

• Prepared press clipping books of companies numerous film productions in development, production, post production and home entertainment distribution

• Maintained extensive filing system of past, current, and in development film projects

• Provided basic technical support for production executives and production personnel

 

Assistant Office Manager

We Shoot'Em

June 2003 – May 2005 (2 years)